在日本各地的百货店内举办的北海道物产展览会，展现它人气的同时，也让大家看到了生产者在背后付出的辛苦与努力。本节目向大家讲述采购者们创造出人气商品的幕后故事。此外，不知名小城镇的地方食品，是否可以在东京百货店的北海道物产展顺利出展呢？
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